TOTC is a lifestyle brand that began in New York City in 2019 with an oil perfume that would become the brands core fragrance. TOTC is an acronym for TURN OF THE CENTURY, paying homage to the moment when the brand was conceived—the dawning of a new day. Now headquartered in Los Angeles, TOTC continues to develop new fragrances as base notes of signature style.
TOTC promotes an innately sustainable lifestyle through a minimalist lens. Predicated on the spirit that “less is more,” their tightly curated assortment and made-to-order sales model favors quality over quantity.