Acknowledging the fashion industry’s shortcomings enables us to challenge the system we work in.

This allows paloma wool to develop its own path in conscious manufacturing, supporting local production, offering transparency, applying minimal waste procedures as well as the use of sustainable fibers, low-impact dyes, and ethical printing methods. paloma wool encourage responsible shopping and create pieces with easy and sensible care requirements for sustainable and longworthy quality.

Founded in 2014 by Paloma Lanna, the brand operates outside of the seasons of the fashion industry by gradually releasing timeless pieces throughout the year.