Our Story >>>

"for the love of the hand made, the slow made, the well made"

Founder, Lahna Allison, dreamed of owning a 'clothes shop' from when she was just a little girl, but it took her 18 of years of being immersed in the fashion industry for her to fully understand the importance of 'what kind' of clothes shop she wanted to bring into the world. 

This experience gave her an understanding of the shifting fashion landscape, and, with a more deep seated awareness of sustainability and ethical practices, she wanted  to foster a more kind hearted approach to dressing yourself. With this in mind, fast forward to 2019 and we see the birth of JUDE, who's namesake comes from Lahna's own grandmother, who she see's as having an important role in her life as an example of brave women in a vastly conflicted but rapidly evolving world. 

JUDE now works with over 20 independent, female owned design houses. The vast majority of those are local Australian creatives, every one of them dedicated to positive contribution to the fashion industry through transparency, regeneration, education, sustainability, and ethical practices. 

As with anyone on the conscious consumer path, our work is to keep improving, keep learning, evolving, and hopefully keep sharing with you more inspiring collections that allow you to not only creatively express who you are through what you wear, but to also have a positive contribution to our planet and it's people. 

XXX JUDE

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